In 2023, Brooklinen introduced its Organic Collection; featuring hangtags and clamshells, designed with love using Adobe Illustrator. We wanted to capture the essence of simplicity and cleanliness, so we opted for white paper, rounded corners, and an embossed bean shape. This soft and delicate bean symbolizes the easy organic feel that our collection embodies.

Creative VP: Jess Gary

Design Director: Chrissy Ziegler

Director, Copy & Editorial: Katherine Penta