Brooklinen + Sesame Street
We teamed up with Sesame Street Workshop to create a collection of bedding and bath items. Partnering with Merch & PR teams, Susie Lee (Sr Designer) and I worked on PR collateral, retail design, digital assets, and website parallax for the launch. Additionally, I created the hangtags and product cards for this line.
I drew inspiration for the packaging from shapes found in New York Brownstones, and rounded squares that resembled building blocks. To tie everything together, I brought the fabric pantones and character outlines into the print & digital pieces for a cohesive look that brought the sweet Sesame Street personality while adhering to Brooklinen’s style.
Creative VP: Jess Gary
Design Director: Chrissy Ziegler
Director, Copy & Editorial: Katherine Penta
Photography: Claudia Di Maio & Heather Monks
